Frederico Hakamine

Unlocking growth team potential: Harnessing customer identity for enhanced user experience and insights

A Talk by Frederico Hakamine (Director of Product Strategy, Okta)

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About this Talk

In the era of eCommerce, digital products, and product-led growth, marketing and growth teams rely heavily on seamless user experience and user insights — sign ups, product usage patterns, geo location, individual, and team activation —  to increase customer engagement, targeting campaigns, sales, and prevent churn.

However, delivering a seamless user experience while sending user data to marketing requires a significant integration effort that changes frequently as new features, privacy regulations, and growth experiments are introduced.

In this session, we will learn how to use customer identity and access management (CIAM) to help marketing and growth teams get better user experience and user insights.

19 October 2023, 05:45 PM

05:45 PM - 06:30 PM

About The Speakers

Frederico Hakamine

Frederico Hakamine

Director of Product Strategy, Okta