How to build better products by ensuring customers and company are on the same page
A Talk by James Martin (Co-founder & CEO, Butterflye)
About this Talk
In today's competitive marketplace, it is more important than ever for companies to build products that meet the needs of their customers. However, the pace of innovation happens so fast, it is often difficult for a company and its customers to be on the same page about product updates.
This presentation will discuss the importance of ensuring that customers and companies are aligned in their understanding of the customer's needs, the company's capabilities, and the product's roadmap. When these two groups are aligned, it can lead to better products, increased customer satisfaction, and reduced costs. Some key challenges that every product owner must understand. Know the differences in perspective.
Customers may focus on the features that they want, while the company may focus on the features that are feasible to build. Second, change communication is hard. Customers expect companies to over-communicate with them and to be able to give feedback on products.
And lastly, Product Managers must build trust and transparency with end customers, by having a spirit of empathy and collaboration. The team at Butterflye will discuss how the very best organizations are building that communication channel from product managers to end customers, and vice versa, so that all stakeholders are on the same page.